The term marketing is often misunderstood or misinterpreted. When used in a business context, it means determining who is in need of your products, and letting those people know that your products are available. Advertising really falls under the umbrella of marketing, whether you do most of your advertising online or in print. And research is a big part of marketing, too, since you need to know who your target demographic is and how to best relate to them. It's definitely a broad field, which is why learning about marketing is so fun. Start your learning by reading the posts on this blog.