Signage plays a critical role in the success of most modern businesses. You want signs that are capable of catching a consumer's attention, even when your sign is surrounded by signage for competing businesses.
Wide-format printing can be an effective tool when you want your signs to stand out. Large signs can be found hanging in storefronts, advertising sales within store aisles, or staked into the ground in front of a business.
Regardless of how you intend to use your wide-format signage, you will want to select the printing process that will help you create professional and attractive signs.
1. Screen Printing
Screen printing is often the go-to process for creating wide-format signs made from fabric, glass, or metal. It can seem like a complicated approach to printing, but screen printing is like using a series of stencils to create your desired design.
Ink is transferred onto the base material through a screen, which acts as a stencil. Each color within your design will be applied using a separate screen. This approach allows you to achieve vibrant and full-color signage in a wide-print format.
2. Digital Printing
Digital printing is sometimes referred to as UV printing. This name hints at the specialized process through which ink is transferred onto your signage. A special type of ink is applied to the surface of your signage during digital printing. UV lighting then dries this ink onto the base material.
Digital printing produces signage with imagery that is more vibrant and crisp because the ink is dried before any of it has time to evaporate into the air.
The UV curing process used in digital printing can also withstand scratching and abrasions, which make digital printing the right wide-format process for signs that will be displayed outdoors.
3. Offset Printing
Any type of signage that will be mass-produced is usually printed by using offset printing. Offset printing can be an effective tool when generating wide-format signage that will need to be reproduced multiple times.
A series of printers are set up in an assembly line in preparation for offset printing. Each printer transfers a single color into your signage material, resulting in a vibrant and cost-effective way to create large signs.
The ink used during offset printing will not crack should your signs be bent or folded in any way, making transportation of your wide format signs a lot easier.
For more information on wide-format signage, reach out to a marketing or printing company in your area.